Course 2: Website & Online Store Insights 04/07/26 – 05/26/26
Website & Online Store Insights is a live, instructor-led 8-week program focused on understanding how your website and online store actually perform once they are live. This course teaches you how to read traffic, search visibility, product behavior, and customer actions so you can make informed decisions instead of guessing or relying on third parties. When you understand your data and systems, you stay in control of your growth, avoid unnecessary tools and services, and make changes based on evidence rather than opinions. The goal is long-term clarity, lower operating costs, and confidence in how you manage and evolve your online business.
Additional information
| Course length | 8 weeks |
|---|---|
| Course time | 60m |
| Course format | Virtual classroom |
| Instructor | Oil&Eve |
Once your website and online store are live, the real work becomes understanding what is actually happening. Knowing how to interpret traffic, product behavior, and customer actions allows you to make decisions based on evidence instead of opinions, agencies, or third-party tools. Operating your own site with clarity reduces unnecessary spending, prevents bad data from driving bad decisions, and gives you long-term control over how your business grows online.
Website & Online Store Insights
Website & Online Store Insights is a live, instructor-led program focused on helping you understand how your website and online store perform after launch. Over eight weeks, you will learn how to read real data, evaluate what is working (and what is not), and make informed decisions about products, content, and changes without relying on guesswork or outside agencies.
This course builds on the foundation established in Course 1. It is designed for business owners who already have a live website or product catalog and want clarity, confidence, and control over ongoing decisions.
Important: Fees You Should Expect (Separate From Course Enrollment)
In addition to the course enrollment fee, you may choose to use analytics, reporting, or optimization tools to support your work. Basic analytics tools are often free, but some students opt for paid services to save time or gain deeper insight.
Depending on your goals, optional fees may range from $0 up to $2,500 for tools such as:
- Analytics and reporting platforms
- Search performance and SEO tools
- Heatmaps or behavior tracking tools
- AI tools for analysis, summarization, or planning
These tools are optional. Throughout the course, we discuss which tools are useful, which are unnecessary, and how to avoid spending money on software that does not meaningfully improve decision-making.
Course Dates, Schedule & Weekly Breakdown
Sessions are scheduled to avoid major holidays and common school breaks. Zoom access details are shared with enrolled students prior to the first class.
Class Format
- 60-minute live sessions
- Tuesdays, 7:00–8:00 PM (EST)
- 8 consecutive weeks
- Weekly live instruction on Zoom
- Small-group classroom format
- Screen sharing and real-time review
- Hands-on analysis between sessions
Tentative Course Dates & Topics
Week 1 — April 7, 2026:
Understanding website traffic, sessions, and user behavior
Week 2 — April 14, 2026:
Search visibility, indexing, and how customers find your site
Week 3 — April 21, 2026:
Product page performance and customer interaction signals
Week 4 — April 28, 2026:
Conversion paths, drop-offs, and friction points
Week 5 — May 5, 2026:
Evaluating products, pricing, and inventory signals
Week 6 — May 12, 2026:
Marketing inputs, attribution, and channel effectiveness
Week 7 — May 19, 2026:
What to change, what to keep, and what to stop doing
Week 8 — May 26, 2026:
Building an ongoing decision-making framework
What You Will Learn
- How to interpret website and store performance data
- How to identify meaningful signals vs noise
- How customers move through your site
- How to evaluate product and content performance
- How to make changes based on evidence
- How to avoid unnecessary tools and agency costs
Who This Course Is For
- Business owners with a live website or online store
- Graduates of Website & Online Store Foundations
- Cannabis and hemp brands managing regulated products
- Operators who want clarity instead of guesswork
Who This Course Is Not For
- People without a live website or product catalog
- Those looking for a done-for-you analytics service
- Businesses seeking short-term hacks or tactics
About the Instructor
This course is taught by the owner of this website — a Fortune Top 3 product designer, inventor, and technologist with over 15 years of experience across hardware and software, including 10 years focused on retail and ecommerce systems.
I have supported multi-billion-dollar revenue streams inside Fortune companies and helped small, independent businesses learn how to read data, prioritize work, and make confident decisions without outsourcing control.
This course reflects how performance is evaluated in real businesses — calmly, systematically, and with respect for constraints.
Frequently Asked Questions
Do I need to complete Course 1 first?
Course 1 is strongly recommended. You should have a live website or product catalog before enrolling in this course.
Is this a live course?
Yes. All sessions are taught live on Zoom. Replays are provided.
Will this course teach advanced analytics tools?
The focus is on understanding signals and making decisions, not on mastering complex tools.
What if I miss a session?
You will have access to the session replay.
Is this course cannabis-specific?
The course applies to all product-based businesses and includes guidance appropriate for cannabis and hemp brands.
What is the refund policy?
Refunds are limited once live sessions begin due to the cohort-based format.
How it works
We currently offer same-day delivery to:
Atlanta, Sandy Springs, Roswell, Alpharetta, Johns Creek, Milton, Marietta, Smyrna, Decatur, Chamblee, Brookhaven, Tucker, Norcross, Snellville, Lawrenceville, Conyers, East Point, College Park, Forest Park, Riverdale, Mableton, Vinings, Douglasville, Powder Springs, Lithia Springs, Fairburn, Austell, Acworth, Kennesaw, Stone Mountain, Duluth, Suwanee, South Fulton, Union City, Hapeville, Stockbridge, McDonough, Peachtree Corners, Clarkston, Lilburn, Doraville, Hampton, Loganville, Covington
What to know
Why We Accept Only Peer-to-Peer Payments
To keep our service fast, safe, and affordable, we only accept peer-to-peer payments instead of credit cards. High rates of credit card fraud, attempts from underage users, and the steep transfer fees charged by credit brokers all slow things down and drive up costs. Banks often require us to hold orders for 7–14 days when credit cards are involved, but peer-to-peer payments let us skip those holds—so your order can ship right away. This means you can enjoy same-day and next-day service without unnecessary delays or extra fees.
-
Grape-Z Tier I
Original price was: $150.00.$140.00Current price is: $140.00.Indica-dominantCold Cure
A Passion for Natural Relief
Related products
$2,000.00
Reviews
There are no reviews yet.