Course 1: Website & Online Store Foundations 02/10/26 – 03/31/26
Website & Online Store Foundations is a live, instructor-led 8-week program designed to help you build a real, functional online store from the ground up. Owning and operating your own website gives you direct control over your business infrastructure. Your customer data, product information, and operational details stay with you — not third-party platforms, marketplaces, or vendors that can change terms, restrict access, or expose your information to bad actors. When you understand how your site works, you don’t have to pay hundreds or thousands of dollars for simple updates, fixes, or listings, and you’re not dependent on agencies for routine changes.
…
Additional information
| Class length | 60 minutes |
|---|---|
| Course length | 8 weeks |
| Class format | Virtual classroom |
| Instructor | Oil&Eve |
Running your own website also means you control how products are listed, updated, and managed, including inventory, pricing, and availability. This reduces long-term operating costs, eliminates platform lock-in, and allows you to make changes quickly as your business evolves. Over time, your website becomes a stable, owned asset — one that supports growth, protects your data, and gives you clarity and control over how your business operates online.
Website & Online Store Foundations
Website & Online Store Foundations is a live, instructor-led program designed to help you build a real, functional online store from the ground up. Over eight weeks, you will set up your website, create a basic online retail catalog, and structure your site so customers can understand what you sell and Google can begin indexing and matching you to relevant searches.
This course focuses on foundations — getting your online store live, usable, and understandable. It does not cover advanced analytics or optimization, which are addressed in Course 2.
Important: Fees You Should Expect (Separate From Course Enrollment)
In addition to the course enrollment fee, you should be prepared for real-world operating costs required to run an online store.
You should plan for a minimum of $500 in required fees to cover:
- Website hosting
- Domain registration
- Security certificate (SSL)
Depending on your goals and how quickly you want to move, total fees may range from $500 up to $5,000 if you choose to use additional tools and services that can significantly speed up your work, such as:
- AI tools (e.g., ChatGPT, Claude AI)
- Creative and media tools (e.g., RunwayML)
- Premium ecommerce themes or plugins
- Ecommerce extensions or paid services
These tools are optional. During the course, we discuss which tools are worth paying for, which are not, and how to make smart decisions based on your budget and goals.
Course Dates, Schedule & Weekly Breakdown
Sessions are scheduled to avoid major holidays and common school breaks. Zoom access details are shared with enrolled students prior to the first class.
Class Format
- 60-minute live sessions
- Tuesdays, 7:00–8:00 PM (EST)
- 8 consecutive weeks
- Weekly live instruction on Zoom
- Small-group classroom format
- Screen sharing for real-time help
- Hands-on implementation between sessions
Tentative Course Dates & Topics
Week 1 — February 10, 2026:
Website fundamentals, hosting, domain setup, and ecommerce basics
Week 2 — February 17, 2026:
Site structure, navigation, and core pages for product-based businesses
Week 3 — February 24, 2026:
Design, usability, mobile readiness, and customer clarity
Week 4 — March 3, 2026:
Online store setup, product catalog creation, and product information
Week 5 — March 10, 2026:
SEO foundations for online stores and product discovery
Week 6 — March 17, 2026:
Email, forms, customer communication, and trust signals
Week 7 — March 24, 2026:
Preparing your site for search indexing and launch readiness
Week 8 — March 31, 2026:
Review, fixes, open Q&A, and next-step planning
What You Will Build
- A live website you control
- A basic online store or product catalog
- Clear product pages that explain what you sell
- A structure that helps customers find product information easily
- A site Google can begin indexing and matching you to relevant searches
- A foundation suitable for cannabis-, hemp-, or regulated-product businesses
Who This Course Is For
- Product-based businesses building an online store
- Cannabis and hemp brands needing compliant site structure
- Retailers moving from offline to online sales
- Beginners who want guided, step-by-step help
Who This Course Is Not For
- People looking for a done-for-you service
- Anyone unwilling to participate in live sessions
- Businesses seeking advanced analytics or optimization
About the Instructor
This course is taught by the owner of this website — a Fortune Top 3 product designer, inventor, and technologist with over 15 years of experience across hardware and software, including 10 years focused on retail and ecommerce systems.
I have built and managed systems supporting multi-billion-dollar revenue streams inside Fortune companies while also helping small, independent businesses successfully sell products online by fixing fundamentals and simplifying complexity.
I have opened three internal training programs and schools and mentored over 1,000 people, specializing in translating complex systems into clear, usable steps for real businesses.
Frequently Asked Questions
Is this a live course or pre-recorded?
This is a live, instructor-led course taught on Zoom. Replays are provided.
Do I need technical experience?
No. The course is designed for beginners through advanced users.
What if I miss a class?
You will receive the replay if you cannot attend live.
Will you build the site for me?
No. This is a guided, hands-on program so you understand and control your system.
Is this course cannabis-specific?
The course applies to all product-based businesses and includes guidance appropriate for cannabis and hemp brands.
What is the refund policy?
Refunds are limited once live sessions begin due to the cohort-based format.
How it works
We currently offer same-day delivery to:
Atlanta, Sandy Springs, Roswell, Alpharetta, Johns Creek, Milton, Marietta, Smyrna, Decatur, Chamblee, Brookhaven, Tucker, Norcross, Snellville, Lawrenceville, Conyers, East Point, College Park, Forest Park, Riverdale, Mableton, Vinings, Douglasville, Powder Springs, Lithia Springs, Fairburn, Austell, Acworth, Kennesaw, Stone Mountain, Duluth, Suwanee, South Fulton, Union City, Hapeville, Stockbridge, McDonough, Peachtree Corners, Clarkston, Lilburn, Doraville, Hampton, Loganville, Covington
What to know
Why We Accept Only Peer-to-Peer Payments
To keep our service fast, safe, and affordable, we only accept peer-to-peer payments instead of credit cards. High rates of credit card fraud, attempts from underage users, and the steep transfer fees charged by credit brokers all slow things down and drive up costs. Banks often require us to hold orders for 7–14 days when credit cards are involved, but peer-to-peer payments let us skip those holds—so your order can ship right away. This means you can enjoy same-day and next-day service without unnecessary delays or extra fees.
-
Grape-Z Tier I
Original price was: $150.00.$140.00Current price is: $140.00.Indica-dominantCold Cure
A Passion for Natural Relief
Related products
$5,000.00
Reviews
There are no reviews yet.